Sockly research · roofing companies · updated 2026-11-03

9% of roofing companies have a review from the last year that says nobody answered.

the morning after the storm, water coming through the ceiling. A homeowner calls a roofing company. We read the Google reviews of 117 independent roofing companies in 8 US metros: 10 had at least one customer write, in the last 12 months, that they couldn't reach anyone. 12 reviews in all.

What they wrote

What customers of roofing companies describe

Paraphrased from reviews that passed our complaint check. No business is named.

Never got a call back about the estimate
Called several times after the deposit; no answer
Office doesn’t pick up

Where we read them: Marietta, GA, Roswell, GA, Decatur, GA, Kennesaw, GA, Smyrna, GA, Alpharetta, GA, Sandy Springs, GA, Atlanta, GA.

The script

What a front desk should say when a homeowner calls

Five lines. The ones without a complaint review do most of this.

  1. “Thanks for calling [your business], this is the front office. How can I help?” Name first. They called you, not a call center.
  2. “What's going on?” Then let them finish.
  3. One qualifying question: “Is it actively leaking right now?”
  4. Two times, not an open question: “I can get an inspector out Thursday at 9 or Friday at 2.”
  5. “What's a good name and number, in case anything changes?” Then confirm it by text before you hang up.

The math

One missed call a week

1 missed call a week × $8,500 job = $442,000 a year.

$8,500 is an estimated average job for roofing companies; use yours. The reviews are the callers who wrote it down. Most don't. They call the next name on Google.

Questions

Missed calls at roofing companies

How many roofing companies have a review about not answering the phone?
In our scan of 117 independent roofing companies across 8 US metros, 10 (9%) had at least one review of 3 stars or fewer in the last 12 months saying the caller couldn't get through, never got a callback, or was brushed off by the front desk. Reviews undercount it: most callers who can't get through don't write anything.
What does one missed call cost a roofing company?
Using an estimated average job of $8,500, one missed call a week that becomes a lost job is $442,000 a year. Your number may be higher or lower; the arithmetic is the same.
What should a front desk say when a homeowner calls a roofing company?
Answer with the business name, let the caller say what's going on, ask one qualifying question (“Is it actively leaking right now?”), offer two specific times instead of an open question, then take a name and callback number and confirm by text.
Can Sockly answer as a roofing company?
Yes. Call 470-280-8910 and say your business name; it answers as you in about 30 seconds. On your real number it answers every call 24/7, books on your calendar, texts you the summary and callback number, and confirms the customer by text. First month free, $0 setup, then $997 a month for up to 500 calls.

Other trades: law, pest control, moving, appliance repair, HVAC, veterinary, auto repair, garage door, locksmith, plumbing, towing, electrical, tree service, cleaning.

Hear it answer as a roofing company.

Call 470-280-8910 and say your business name. Sockly answers as you in about 30 seconds. First month free, $0 setup.