Sockly research · HVAC companies · updated 2026-11-03

9% of HVAC companies have a review from the last year that says nobody answered.

10:47 pm, the furnace just died. A homeowner calls an HVAC company. We read the Google reviews of 117 independent HVAC companies in 8 US metros: 11 had at least one customer write, in the last 12 months, that they couldn't reach anyone. 17 reviews in all.

What they wrote

What customers of HVAC companies describe

Paraphrased from reviews that passed our complaint check. No business is named.

‘Someone will call you back by end of day’ and nobody did
Multiple calls, straight to voicemail
Messages not returned for days

Where we read them: Marietta, GA, Decatur, GA, Kennesaw, GA, Roswell, GA, Alpharetta, GA, Smyrna, GA, Sandy Springs, GA, Atlanta, GA.

The script

What a front desk should say when a homeowner calls

Five lines. The ones without a complaint review do most of this.

  1. “Thanks for calling [your business], this is the front office. How can I help?” Name first. They called you, not a call center.
  2. “What's going on?” Then let them finish.
  3. One qualifying question: “Is it blowing at all, or nothing?”
  4. Two times, not an open question: “I can have someone there at 8 am or between 1 and 3.”
  5. “What's a good name and number, in case anything changes?” Then confirm it by text before you hang up.

The math

One missed call a week

1 missed call a week × $450 job = $23,400 a year.

$450 is an estimated average job for HVAC companies; use yours. The reviews are the callers who wrote it down. Most don't. They call the next name on Google.

Questions

Missed calls at HVAC companies

How many HVAC companies have a review about not answering the phone?
In our scan of 117 independent HVAC companies across 8 US metros, 11 (9%) had at least one review of 3 stars or fewer in the last 12 months saying the caller couldn't get through, never got a callback, or was brushed off by the front desk. Reviews undercount it: most callers who can't get through don't write anything.
What does one missed call cost an HVAC company?
Using an estimated average job of $450, one missed call a week that becomes a lost job is $23,400 a year. Your number may be higher or lower; the arithmetic is the same.
What should a front desk say when a homeowner calls an HVAC company?
Answer with the business name, let the caller say what's going on, ask one qualifying question (“Is it blowing at all, or nothing?”), offer two specific times instead of an open question, then take a name and callback number and confirm by text.
Can Sockly answer as an HVAC company?
Yes. Call 470-280-8910 and say your business name; it answers as you in about 30 seconds. On your real number it answers every call 24/7, books on your calendar, texts you the summary and callback number, and confirms the customer by text. First month free, $0 setup, then $997 a month for up to 500 calls.

Other trades: law, pest control, moving, appliance repair, roofing, veterinary, auto repair, garage door, locksmith, plumbing, towing, electrical, tree service, cleaning.

Hear it answer as an HVAC company.

Call 470-280-8910 and say your business name. Sockly answers as you in about 30 seconds. First month free, $0 setup.