Sockly research · electrical contractors · updated 2026-11-03
3% of electrical contractors have a review from the last year that says nobody answered.
half the house lost power. A homeowner calls an electrical contractor. We read the Google reviews of 74 independent electrical contractors in 8 US metros: 2 had at least one customer write, in the last 12 months, that they couldn't reach anyone. 2 reviews in all.
What they wrote
What customers of electrical contractors describe
Paraphrased from reviews that passed our complaint check. No business is named.
Never returned the call about the estimate
Where we read them: Marietta, GA, Kennesaw, GA, Roswell, GA, Decatur, GA, Alpharetta, GA, Smyrna, GA, Sandy Springs, GA, Atlanta, GA.
The script
What a front desk should say when a homeowner calls
Five lines. The ones without a complaint review do most of this.
- “Thanks for calling [your business], this is the front office. How can I help?” Name first. They called you, not a call center.
- “What's going on?” Then let them finish.
- One qualifying question: “Is anything sparking, hot or smelling burnt?”
- Two times, not an open question: “I can have an electrician there tomorrow at 9 or 1.”
- “What's a good name and number, in case anything changes?” Then confirm it by text before you hang up.
The math
One missed call a week
1 missed call a week × $450 job = $23,400 a year.
$450 is an estimated average job for electrical contractors; use yours. The reviews are the callers who wrote it down. Most don't. They call the next name on Google.
Questions
Missed calls at electrical contractors
- How many electrical contractors have a review about not answering the phone?
- In our scan of 74 independent electrical contractors across 8 US metros, 2 (3%) had at least one review of 3 stars or fewer in the last 12 months saying the caller couldn't get through, never got a callback, or was brushed off by the front desk. Reviews undercount it: most callers who can't get through don't write anything.
- What does one missed call cost an electrical contractor?
- Using an estimated average job of $450, one missed call a week that becomes a lost job is $23,400 a year. Your number may be higher or lower; the arithmetic is the same.
- What should a front desk say when a homeowner calls an electrical contractor?
- Answer with the business name, let the caller say what's going on, ask one qualifying question (“Is anything sparking, hot or smelling burnt?”), offer two specific times instead of an open question, then take a name and callback number and confirm by text.
- Can Sockly answer as an electrical contractor?
- Yes. Call 470-280-8910 and say your business name; it answers as you in about 30 seconds. On your real number it answers every call 24/7, books on your calendar, texts you the summary and callback number, and confirms the customer by text. First month free, $0 setup, then $997 a month for up to 500 calls.
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Hear it answer as an electrical contractor.
Call 470-280-8910 and say your business name. Sockly answers as you in about 30 seconds. First month free, $0 setup.