May 12, 2025
Terms of Service
Terms of Service
Last Updated: November 11, 2025
These Terms of Service ("Terms") govern your use of Sockly's website
and services. By using our website or services, you agree to these Terms.
If you don't agree, don't use our services.
SERVICES
Sockly provides operational infrastructure services, including:
System audits and consultations
Automated system design and deployment
System integration and optimization
Ongoing support and maintenance
Specific services, scope, pricing, and deliverables are defined in
individual service agreements signed with clients.
WEBSITE USE
You may use our website to:
Learn about our services
Book system audits
Subscribe to our newsletter
Contact us with questions
You may not:
Use our website for illegal purposes
Attempt to hack, breach, or damage our systems
Copy, reproduce, or distribute our content without permission
Impersonate Sockly or misrepresent your relationship with us
SYSTEM AUDITS
System audits are:
Complimentary 15-minute consultations
For qualified businesses only
Non-binding (no obligation to purchase)
Subject to availability
We reserve the right to decline audits if we determine we're not
a good fit for your needs.
CLIENT SERVICES
For paying clients, services are governed by:
Individual service agreements
Statement of Work (SOW) documents
These Terms of Service
In case of conflict, the service agreement takes precedence.
PAYMENT TERMS
Setup & Implementation Fees:
Amount: As defined in your Service Agreement (typically $5,000 - $12,000).
Due Date: 100% due upon signing to reserve your build slot.
Refund Policy: Strictly non-refundable. This fee covers the intellectual property, architecture design, and "72-Hour Build" reservation. Once we reserve your slot, we turn away other business.
Monthly Fees:
Due on the 1st of each month via mandatory autopay
Billed in advance for the full month
Non-refundable (no pro-rating)
Payment methods: Credit card or ACH (autopay required)
If payment fails:
All services and system access automatically pause at 11:59 PM on the 1st
$150 reactivation fee plus outstanding balance required to resume service
Systems routed through Sockly infrastructure (Zapier, Instantly, etc.)
are immediately disconnectedNo grace period
Annual Contracts:
Clients may prepay for 12 months
Receive discount for annual commitment
Non-refundable, no exceptions
Late Payments Beyond 15 Days:
Services terminated immediately
Full balance due immediately
Collections fees and legal costs added to outstanding balance
Client must rebuild any lost functionality at their own expense
Price Changes:
Sockly may increase prices with 60 days notice
Existing contracts honored through current term
Price increases apply on renewal
Refunds:
All fees (Setup, Monthly, Annual) are non-refundable, no exceptions
You are paying for our time, architecture, and expertise, which are
rendered immediately upon engagement
5B. PERFORMANCE-BASED PRICING
For qualified clients, Sockly may offer performance-based pricing
structures in addition to or in place of standard monthly fees.
Revenue Share:
Sockly may receive percentage of incremental revenue generated
by systemsCalculated quarterly based on before/after metrics
Payable within 30 days of quarter end
Minimum term: 12 months
Cost Savings Share:
Sockly may receive percentage of documented cost savings
Based on operational expenses reduced by systems
Calculated and paid quarterly
Client must provide financial documentation
Success Fees:
One-time fees tied to specific milestones
Examples: Revenue targets, cost reduction goals, capacity increases
Terms defined in service agreement
Payable within 30 days of achievement
Equity/Warrants (for high-growth companies):
Sockly may accept equity in lieu of or in addition to cash fees
Terms negotiated individually
Subject to standard vesting and terms
Performance pricing requires:
Transparent reporting and data access
Defined measurement methodology
Quarterly reconciliation
Audit rights for Sockly
Clients cannot terminate performance-based agreements to avoid
payments. Obligations survive termination for the duration of
the benefit period.
CANCELLATION & TERMINATION
Month-to-Month Clients:
May cancel with 60 days written notice
Services continue through notice period
No refunds for notice period or prior months
Final invoice due immediately upon notice
Annual Contract Clients:
May cancel with 90 days written notice
Remaining contract balance due immediately upon cancellation
OR pay 50% of remaining balance as early termination fee
No refunds for services already delivered
Performance-Based Agreements:
Cannot be terminated during initial 12-month term
After 12 months: 90 days notice required
Performance obligations survive termination
Sockly entitled to revenue share/success fees for 12 months
post-termination if systems remain in use and generating results
What Happens Upon Cancellation:
Sockly will provide:
30 days of transition support
Documentation of system architecture and workflows
Data export assistance
Sockly will immediately disconnect:
All systems routed through Sockly's proprietary accounts
(Zapier, Make, Instantly, etc.)Ongoing support and maintenance
Access to Sockly's monitoring and optimization services
System credentials to Sockly-managed tools
Sockly-Managed Infrastructure: Please note: The Sockly Engine™ relies on our proprietary master accounts for key functions (e.g., OpenAI API relays, Zapier pathing, Clay enrichment). These functions will cease immediately upon termination. We do not transfer these master accounts. You will need to rebuild these specific logic layers in your own accounts.
Client is responsible for:
Rebuilding any lost functionality
Migrating systems to their own accounts
Maintaining systems without Sockly support
Sockly will NOT provide:
Source code or proprietary templates
Training for replacement vendors
Continued access to Sockly methodologies
Free consulting on system rebuilding
Sockly may terminate immediately if:
Client is 15+ days past due on payments
Client violates these Terms
Client requests illegal or unethical work
Client breaches confidentiality obligations
Client modifies systems without written consent
Upon Sockly-initiated termination:
All fees become immediately due
All Sockly-managed infrastructure disconnected immediately
No refunds provided
Client must cease using Sockly methodologies and templates
Post-Termination Data:
Client has 30 days to export data
After 30 days, Sockly may delete all client data
Sockly is not responsible for data loss after termination period
Confidentiality:
Confidentiality obligations survive indefinitely
INTELLECTUAL PROPERTY & CLIENT LICENSE
7.1. Sockly's Intellectual Property
Sockly retains 100% ownership of:
All methodologies, frameworks, and processes (the "Sockly Engine")
Pre-existing templates and libraries
Proprietary workflows and automation architectures
Documentation, playbooks, and training materials
The Sockly brand, logo, and marketing materials
This is the "recipe"—the knowledge and process used to build your system.
7.2. Client's Intellectual Property
Client retains 100% ownership of:
Their business data
Customer information
Proprietary business processes
Pre-existing systems and tools
7.3. The Deployed System (The "Final Build")
Upon full payment of the Setup Fee, Client receives a perpetual,
non-exclusive, non-transferable license to use the specific deployed
system (the "Final Build") for their internal business operations only.
This is the "meal"—the specific instance of the system built for you.
Client may NOT:
Resell, redistribute, or sublicense the system
Reverse engineer Sockly's methodologies
Use Sockly's templates to build systems for other businesses
Share Sockly's proprietary processes with competitors or other vendors
7.4. Ongoing Access & Support
The license to use the Final Build does NOT include:
Ongoing support and maintenance (requires active Monthly Fee)
Updates and optimizations (requires active Monthly Fee)
Access to Sockly-managed infrastructure (Zapier, Instantly, etc.)
Use of Sockly's proprietary accounts and tools
These terminate immediately upon non-payment or cancellation.
7.5. Sockly's Usage Rights
Sockly may:
Use anonymized data to improve our methodologies
Reuse templates and frameworks across multiple clients
Reference clients in case studies (with written permission)
Create derivative systems using similar architectures
Build productized versions of custom solutions
7.6. Upon Termination
Client's license to use the Final Build continues (it's in their accounts).
However:
All Sockly-managed infrastructure is disconnected
All support and optimization ceases
Client must maintain systems independently
Client may not use Sockly methodologies to build new systems
CONFIDENTIALITY
We keep confidential:
Your business information
Financial data
Strategic plans
System architecture
Customer data
We may disclose confidential information only when:
Required by law
Necessary to deliver services
You give explicit permission
Both parties' confidentiality obligations survive indefinitely.
WARRANTIES AND PERFORMANCE GUARANTEE
9.1. "As Is" Service
Sockly's services are provided "as is." We disclaim all warranties,
express or implied, EXCEPT for the specific Performance Guarantee
outlined in your signed Service Agreement.
9.2. The Performance Guarantee
Your Service Agreement contains a specific "Performance Guarantee." Unless otherwise specified in your SOW, our standard guarantee for the Sockly Engine™ is:
"We guarantee to generate opportunities (booked appointments or qualified leads) equal to at least 3X your Monthly Retainer value within the first 90 days of launch."
This aligns our incentives with your revenue growth.
9.3. Guarantee Conditions
The Performance Guarantee is valid ONLY if Client:
Follows the "Client Playbook" provided by Sockly
Maintains an active, paid-in-full account
Does not modify systems without Sockly's written consent
Provides timely access to necessary data and systems
Responds to Sockly requests within 48 hours
If these conditions are not met, the Performance Guarantee is void.
9.4. Guarantee Remedy
If Sockly fails to meet the Performance Guarantee AND Client has met
all conditions, the remedy is specified in the Service Agreement
(typically: additional service time at no charge until guarantee is met).
The remedy specified in the Service Agreement is Client's SOLE remedy
for failure to meet the Performance Guarantee.
9.5. What We Don't Guarantee
Beyond the specific Performance Guarantee, Sockly does NOT guarantee:
Specific revenue or profit increases
Zero system downtime or errors
Third-party service performance (Zapier, Airtable, etc.)
Results that depend on factors outside Sockly's control
Outcomes if Client does not follow the Client Playbook
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. LIMITATION OF LIABILITY
To the maximum extent permitted by law:
Sockly's total liability for any claim is limited to the amount you
paid us in the 12 months prior to the claim.
We are not liable for:
Indirect, incidental, or consequential damages
Lost profits, revenue, or business opportunities
Data loss (you're responsible for backups)
Third-party service failures
Events outside our reasonable control
Damages arising from Client's failure to follow our recommendations
This limitation applies even if we've been advised of the possibility
of such damages.
The remedies in Section 9.4 (Performance Guarantee) are Client's
sole and exclusive remedies.
. INDEMNIFICATION
You agree to indemnify and hold Sockly harmless from claims arising
from:
Your use of our services
Your violation of these Terms
Your violation of any third-party rights
Content or data you provide to us
Your modification of systems without our consent
;DISPUTE RESOLUTION
If we have a dispute, we agree to:
First, try to resolve it directly (email hello@sockly.ai)
If that fails, try mediation
If that fails, binding arbitration
Arbitration:
Conducted by single arbitrator
Under rules of the American Arbitration Association
Location: Fulton County, Georgia
Each party pays their own costs
No class actions allowed
You waive the right to sue in court or participate in class actions.
GOVERNING LAW
These Terms are governed by the laws of the State of Georgia, United
States, without regard to conflict of law provisions.
Any disputes will be resolved in Fulton County, Georgia.
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CHANGES TO THESE TERMS
We may update these Terms from time to time. Changes will be posted
on this page with an updated "Last Updated" date.
Material changes will be communicated via email.
Continued use of our services after changes means you accept the
updated Terms.
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SEVERABILITY
If any part of these Terms is found to be unenforceable, the rest
remains in full effect.
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ENTIRE AGREEMENT
These Terms, along with our Privacy Policy and any service agreements,
constitute the entire agreement between you and Sockly.
They supersede all prior agreements, whether written or oral.
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CONTACT
Questions about these Terms?
Email: hello@sockly.ai
Response time: Within 24 hours
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