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Sockly intelligently routes calls based on caller intent, urgency, time of day, and your custom rules. Sales calls go to sales, emergencies get immediate attention, and routine inquiries are handled by AI. No more 'press 1 for sales' — just smart, automatic routing.
Stop forcing callers through frustrating phone menus. Sockly uses conversational AI to understand what the caller needs and routes them intelligently. Set up custom routing rules based on keywords, caller history, time of day, on-call schedules, or team capacity. Emergency calls can trigger immediate transfers with context about the situation. Sales inquiries can be routed to available team members in round-robin. Routine questions are handled completely by AI without human involvement. Every routing decision is logged with full context, so your team knows why they're receiving each call.
Screenshot: /images/features/smart-call-routing-rules.png
Company routes emergency calls to on-call technician, sales to sales team, scheduling to AI
Result:
Reduced emergency response time by 68% and increased sales conversion by 34%
Practice routes prescription refills to pharmacy line, appointments to AI, urgent symptoms to nurse
Result:
Eliminated wait times for urgent concerns while reducing staff workload by 12 hours/week
Firm routes calls by practice area (family law, criminal, estate) to specialized attorneys
Result:
Improved client intake quality and increased consultation bookings by 41%
Sockly analyzes the caller's words, detected intent, urgency level, and matches against your routing rules to determine the best destination.
Yes. Define who's on-call by day/time, and Sockly will route urgent calls to the current on-call person automatically.
You configure fallback behavior — try next person, go to voicemail, or have AI take a detailed message.
Absolutely. VIP customers can be routed directly to account managers, existing clients to their assigned representative, etc.
Yes! We provide 'warm transfers' with a quick AI summary of the caller's need before connecting.
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