Quick Answer
Upfirst is a self-serve AI receptionist billed per call: $24.95 a month for 30 calls, up to $299 for 600, and it doesn't bill spam or calls under 15 seconds. Alternatives: Rosie and Goodcall for similar self-serve prices, Smith.ai for live-agent backup, and Sockly if you want it set up for you and live this week.
Upfirst's pricing page bills by the call, not the minute, so long calls don't cost more. Extra agents are $9.95 a month each. That puts it among the cheapest ways to get every call answered, if you're willing to set the agent up yourself.
Where Upfirst wins
Price per call and simple billing. A business taking 500 calls a month pays $299 on Upfirst's Scale plan; Sockly is $997. Spam and very short calls aren't counted, which matters if your number gets robocalls.
When an alternative fits better
People who search for an Upfirst alternative usually want one of three things:
- More calls for the money on a minutes plan: Rosie's Growth plan is $299 for 2,000 minutes.
- A live person when the AI gets stuck: Smith.ai's AI receptionist hands calls to its live agents, $800 for 500 calls.
- Nothing to build: Sockly writes the agent around your business, connects your calendar and routing, and goes live this week. $997 for up to 500 calls, $0 setup, no overage fee.
Upfirst vs alternatives, published prices checked November 10, 2026
| Service | Built for | Cheapest published plan | Around 500 calls a month | Billed |
|---|---|---|---|---|
| Upfirst | AI, self-serve | $24.95/mo for 30 calls | $299/mo (Scale plan, 600 calls) | Per call |
| Rosie | AI, self-serve | $49/mo for 250 minutes | $299/mo (Growth plan, 2,000 minutes) | Per minute, in plan buckets |
| Goodcall | AI, self-serve | $79/mo for 100 unique callers | $129/mo if they're 500 different callers | Per unique caller |
| My AI Front Desk | AI, self-serve | $99/mo for 200 minutes | $414/mo ($99 + 1,300 min at $0.25, less included credits) | Per minute |
| Smith.ai AI Receptionist | AI first, live-agent backup | Free for 25 calls; paid from $150/mo for 75 calls | $800/mo (500 calls) | Per call |
| Sockly | AI front office, set up for you | $997/mo for up to 500 calls, $0 setup | $997/mo (up to 500 calls; calls keep being answered past that, no overage fee) | Per call, never per minute |
Prices from upfirst.ai/pricing, heyrosie.com/pricing, goodcall.com/pricing, myaifrontdesk.com/pricing and smith.ai/pricing/ai-receptionist, each checked November 10, 2026. Per-minute plans assume about 3 minutes a call. Confirm on their site.
Frequently Asked Questions
How much does Upfirst cost?
Its pricing page lists plans from $24.95 a month for 30 calls up to $299 a month for 600 calls, with extra calls on lower plans at $0.75 each and extra agents at $9.95 a month.
Is Upfirst cheaper than Sockly?
Yes. At 500 calls a month Upfirst is $299 and you set it up yourself. Sockly is $997 for up to 500 calls, set up for you, live this week.
Does Upfirst charge for spam calls?
Its pricing page says spam and calls under 15 seconds aren't billed.
Call 470-280-8910 and say your business name to hear Sockly answer as you. Then compare it with Upfirst's free trial.
Ready to Never Miss Another Call?
Live on your number this week. $997/month for up to 500 calls, $0 setup, 30-day money-back guarantee.
Get it on your numberOr hear it first: call 470-280-8910 and say your business name.
Related Resources
Published: November 10, 2026
Last Updated: November 10, 2026