Quick Answer
Franchises route calls three ways: by the number dialed (each location has its own), by the caller's ZIP or city (one brand number), or by service type. The best setups answer in the brand's name, find the right location from the caller's address, book on that location's calendar, and report calls and bookings per location.
Brand-level numbers on ads and websites send calls to one place. Without routing, the wrong location answers, or nobody does.
Three routing models
Most franchises mix them:
- Per-location numbers: simplest; each location answers its own.
- Geographic routing: one number; the caller's ZIP picks the location.
- Service routing: install vs repair vs sales go to different teams.
What to report per location
Calls received, calls answered, bookings made, and calls after hours. Franchisors use the gap between calls received and bookings to find the locations that need help.
Frequently Asked Questions
Can Sockly route across locations?
Yes. Multi-location setups are built with our team, not self-serve, so each location's calendar and rules are right on day one.
Is pricing per location?
Plans include a set number of locations; extra locations are $497 a month each. See the pricing page for details.
Start by pulling one month of calls per location. The locations with the most unanswered calls are where routing pays first.
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Published: November 4, 2026
Last Updated: November 4, 2026